The European candle market has been growing steadily in recent years. Demand for scented candles, home ambiance candles, and holiday gift candles, in particular, is more stable than many people realize.
The same candle might perform well in Europe but soften in the Middle East; its fragrance might be normal in Southeast Asia but not strong enough for North American consumers.
Glass-shaped scented candles have become increasingly popular. Whether for home fragrances, holiday gifts, or branded aromatherapy, many clients are focusing on container candles.
Fully refined paraffin wax can result in container candles with vastly different properties. Some diffuse fragrance very well but soften easily in summer; some have a beautiful surface but tend to tunnel after lighting; others burn stably but the fragrance never seems to fully develop.
